When you’re just starting your business, your focus is on building a foundation for future success. G2M is our 2-month program that highlights general business, financial, and commerce topics so you can be confident that the decisions you make today set you up for growth tomorrow. You’ll also be paired with an industry expert as your mentor and learn alongside a cohort of other business founders.

The G2M program is offered once a year at our office, Wednesdays from 9:00am-12:00pm. To apply, just download and complete the GFA Application and send it to gfa@goodfoodcatalyst.org.

APPLICATIONS OPEN: January 6, 2024

APPLICATIONS DUE: February 2, 2024

CLASSES START: February 28, 2024


Jamhal Johnson, Owner of Moor's Beer

Jamhal is a graduate of the G2M (Go to Market) program. He is the owner of Moor’s Beer and his product is in over 275 locations throughout Chicago. Moor’s Beer pays homage to the rich untold history of African ancestry and the “Original Craftsmen” that made it happen. Here’s what he had to say about his experience in the program:

“The GFA experience was very gratifying. What I learned during our work sessions and assignments I applied immediately to my business. Most of all, I enjoyed connecting with the other entrepreneurs and mentors in the program."

Genesis Bencivenga, Co-Founder/CEO of Lorenzo’s Frozen Pudding

Genesis is a graduate of Good Food Accelerator’s G2M (Go to Market) program. Lorenzo’s Frozen Pudding creates a gourmet, locally-sourced frozen pudding with various flavors, including but not limited to the Original Southern-Style Banana Pudding, Hawaiian Pineapple Pudding, and a Strawberry Pudding named Schnooka’s Strawberry Pudding. There are currently 13 flavors available. Here’s what she had to say about her experience in the program:

“GFC provided me with a mentor that has become an integral part of my life as a friend and within my business!”

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